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Facebook Admits Russian Political Ads Didn’t Reach Users Until AFTER the Election

Jacob Wohl

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Yesterday is was revealed that Facebook estimated that about 10 million users saw at least one Russian funded political advertisement on their site.

It’s just been revealed that most people who ever saw a Russian advertisement saw them after the 2016 election.

From Daily Caller:

However, more than half of the Americans exposed to the ads on Facebook saw them they had cast their votes on Nov. 8. About 4.4 million would have been exposed to the ads before Election Day, but it’s impossible to know if simply scrolling past a political ad would sway their vote.

“Roughly 25% of the ads were never shown to anyone,” Schrage wrote. “That’s because advertising auctions are designed so that ads reach people based on relevance, and certain ads may not reach anyone as a result.”

Former Secretary of State Hillary Clinton said the ads were part of a Russian-backed disinformation campaign against her. The intelligence community said Russia did try to influence voters through a variety of means, but it’s unclear how effective they were.

Twitter told lawmakers it found about 200 accounts Russian-linked accounts based on what Facebook had identified. Twitter sold more than $274,000 worth of ads to the news outlet RT, a Russian state-run news outlet.

“Most of the ads appear to focus on divisive social and political messages across the ideological spectrum, touching on topics from LGBT matters to race issues to immigration to gun rights,” Schrage wrote. “A number of them appear to encourage people to follow Pages on these issues.”

The Washington Post reported one of the ads featured “photographs of an armed black woman ‘dry firing’ a rifle — pulling the trigger of the weapon without a bullet in the chamber.”

Investigators familiar with the ad told WaPo it was meant “to encourage African American militancy and, at the same time, to stoke fears within white communities.”

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Jacob Wohl is the CEO and Head of Fixed Income and Interest Rates for Montgomery Assets, a proprietary trading and asset management firm based in Los Angeles, CA. Jacob Wohl is the host of the Offended America Podcast

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