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Jacob Wohl: The NFL Ratings Bloodbath is Just Beginning

Jacob Wohl

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In America’s left vs. right culture war, there aren’t many rules. That’s demonstrated over and over again as the left’s labels for conservatives become increasingly outlandish and insulting.

ESPN’s Jemele Hill called the President of the United States a “White Supremacist”, along with calling his senior advisers, many of whom are not white, “White Supremacists”. Deep in a hole in the aftermath of Hill’s comments, which ultimately landed her a 2-week suspension, ESPN’s Michael Wilbon doubled down, calling Dallas Cowboys Owner Jerry Jones a slave driver.

For the left, all of these tactics are well within the acceptable bounds of the culture war.

In the American culture war, in which rules are few and far between, there is one rule that plays itself out universally: No matter who you are, you are not bigger than the President, and you are not bigger or better than the audience you serve.

ESPN and the NFL as a whole are not being re-familiarized with the rules of the culture war, in the form of dismal rating and hundreds of millions of dollars of lost revenue.

According to Breitbart, NBC’s Sunday Night Football earned 10.6/18 in metered market results, which constitutes a 3% drop from last week’s numbers. Deadline Hollywood’s report of Monday Night Football ratings earned just 7.0 in metered market results, which is a 17.0% drop from last week’s Monday night football lineup.

ESPN and the NFL at large seem to have a fundamental misunderstanding of who it is that watches, or used to watch, football and other sports programming.

The target audience for NFL football and sports commentary is antithetical to the audience of far-left political commentary. Football fans love football, but they don’t love it nearly as much as they love their country.

The boycott against ESPN and the NFL has shifted from being a small group of disillusioned fans to a massive movement of people who utterly reject the protest of America’s National Anthem, America’s flag and America’s President.

The movement to punish the NFL and their confederates in the mainstream sports media is far from over. In fact, it’s just getting started.

 

 

 

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Jacob Wohl is the CEO and Head of Fixed Income and Interest Rates for Montgomery Assets, a proprietary trading and asset management firm based in Los Angeles, CA. Jacob Wohl is the host of the Offended America Podcast

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