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Major NFL Sponsor Quits as NFL Boycott Reaches Fever Pitch

Jacob Wohl

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The NFL is facing an onslaught of new advertiser and viewership boycotts in response to their weak enforcement of their rule which requires players to stand for the national anthem.

The ratings drop has been dramatic.

From AP: — The National Football League is continuing a steady decline in audience. The fourth week of games had the smallest audience of the year on a weekend that some conservatives had called for a boycott because some players used the national anthem to protest against police treatment of minorities.

The Nielsen company said Tuesday that last weekend’s nationally televised games averaged 14.2 million viewers, down from 14.8 million viewers the week before.

Fox News Channel personality Sean Hannity was among the people calling for the boycott. It’s virtually impossible to tell what kind of impact it had, considering that viewership had been going down before that.

Meanwhile, CBS was the top-rated network for the first week of the fall season for the ninth year in a row.

Meanwhile, as NFL ratings dive and viewers boycott, advertisers are giving up on the NFL. This includes a mega car dealership, which quit just today.

NJ.com reports:

In response to the ongoing controversy surrounding NFL players kneeling during the national anthem, the owner of Flemington Car and Truck Country has pulled the dealership’s ads from broadcasts of games for the remainder of the 2017 season.

“The National Football League and its owners have shown their fans and marketing partners that they do not have a comprehensive policy to ensure that players stand and show respect for America and our flag during the playing of the national anthem,” Steve Kalafer said in a statement. “We have cancelled all of our NFL advertising on the Optimum and Infinity (cable) networks.”

Kalafer is also part of the Somerset Patriots’ ownership group, an independent professional baseball team based in Somerset County.

“As the NFL parses the important nationwide issues of ‘social justice’ and ‘freedom of speech,’ it is clear that a firm direction by them is not forthcoming,” Kalafer said in the statement.

With the reaction from former NFL fans on twitter clear, there are reports spreading that NFL players have been bribed by owners to stand for the national anthem.

The Times Free Press reported:

Two years ago, Cleveland, Tenn., businessman Allan Jones was proudly showing off his newly acquired Hardwick Clothing-brand suits by providing the wardrobe for NBC’s on-air talent during the network’s broadcasts of NFL football games.

But after NFL players and coaches challenged President Donald Trump and many took a knee during the national anthem played before their games over the weekend, Jones said he is through sponsoring the wardrobes or advertising on stations that air the National Football League.

Jones, CEO of the payday lending chain Check Into Cash and owner of Hardwick Clothes — America’s oldest suit maker — tweeted his criticism and change of heart Tuesday.

Some blame the proliferation of internet streaming for the NFL decline, but most are dismissing that as not enough of a factor to case such a massive decline in ratings.

Yahoo Finance reported:

Is it a passing storm or an existential problem? That’s a key question for the NFL as it grapples with the mushrooming controversy of players kneeling in protest during the national anthem, and President Donald Trump’s persistent bashing of the kneelers.

A new Yahoo Finance poll suggests the NFL has an enduring problem on its hands. Nearly 62% of 9,056 respondents told us they plan to watch less pro football in response to the anthem controversy. Thirty-six percent said they plan to buy less NFL merchandise, and 32% have chosen not to attend a game they would otherwise have gone to. Those findings all have financial implications for the NFL and its 32 team owners.

We wanted to limit our survey, conducted online via SurveyMonkey from Sept. 28-29, to people who patronize the NFL, and exclude people who have an opinion but don’t watch football.

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Jacob Wohl is the CEO and Head of Fixed Income and Interest Rates for Montgomery Assets, a proprietary trading and asset management firm based in Los Angeles, CA. Jacob Wohl is the host of the Offended America Podcast

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